What came first the chicken or the egg? (As in why Star x Crescent?)
Well in our case the Ramadan calendar definitely came before the name of the company. We knew it was going to be a faith based company but with a modern twist. The name came about during a visit to the Guggenheim Museum in Venice, after seeing all the beautiful artwork and one which had a symbol described as 'Rose + Croix'. In that moment I thought 'Star x Crescent' would be the perfect name for our company as our guiding principles shall act as our north star. After giving it more thought, it made more sense as Islam was spread by great navigators who followed the North Star and the crescent's of the moon during their trading journeys and thus Star x Crescent was born.